Daily News
From Home Furnishing Business
Interior Design Pros Dish on Showhouse Pros and Cons
March 21,
2018 by Jane Chero in Business Strategy, Designer Weekly, High Point, Industry, Market 
A panel of interior design professionals is set to discuss the pros and cons of participating in designer showhouses on Sunday, April 15, at 1:30 p.m. in the Zoe Bios Creative showroom, located at 108-110 S. Elm St.
The event, To Showhouse or not to Showhouse is open to registered attendees of the April High Point Market at no charge. Reservations are requested.
The discussion moderated by Lori Sheldon, a veteran showhouse producer and current VP of advertising and brand partnerships for Aspire Design and Home, will feature seasoned interior designers Michael Berman, Michel Smith Boyd, Susan Jamieson and Justin Shaulis.
Topics will include how to use a showhouse opportunity to showcase design talent as well as to gain media exposure, how to streamline the design process and lower out-of-pocket costs, and how to make the right contacts for securing invitations to participate.
Attendees are invited to bring their questions for an open floor Q&A following the discussion. Light refreshments will be served.