From Home Furnishing Business
IKEA Place AR Furnishing App Launches on Android
Retail powerhouse IKEA launched IKEA Place yesterday, opening up a world of furnishing possibilities to millions of Android users.
The app now available on Android for all ARCore compatible devices allows users to experience and “place” 3-D representations of more than 3,200 IKEA products into their space to ensure they are just the right size and design — from sofas and lighting to beds and wardrobes.
“When we first launched IKEA Place on iOS 11, in September 2017, we gave our customers the opportunity to ‘try before you buy’. Customers truly appreciate that we are helping them to create a better life at home using our AR technology. Today’s release is about bringing the ease of IKEA Place to over 100 million Android devices as well”, said Michael Valdsgaard leader digital transformation at Inter IKEA Systems.
The latest release has a range of new features, including Visual Search powered by Grokstyle. This allows users to take a picture with their phone of any furniture they see, and then find similar or matching IKEA products through the app, ready for purchase.
“Barriers between the digital and physical world are disappearing fast. To keep pace with that change, we focus on opening up new ways for people to access IKEA, wherever they are,” Valdsgaard said.
To coincide with the launch of the IKEA Place app on Android, IKEA has teamed up with lifestyle blogger Caroline Solomon (@lowcheekbones) to explore the service IKEA Place provides. The app makes it fun and easy for couples, families and friends to reach common ground on design choices. Matchers Keepers is a game show series, where couples and roommates team up and find out how well their tastes match.