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From Home Furnishing Business
Jerome’s Opens 1st Dream Shop in Riverside County, 4th Stand-alone Mattress Location
March 19,
2018 by Jane Chero in Business Strategy, Industry, Store Openings 
Third-generation family business Jerome’s Furniture has announced the opening of its first Riverside County Dream Shop in Temecula, Calif, marking its fourth stand-alone mattress location.
After the previous San Diego County stores exceeded expectations, executive vp Jim Navarra said, ““We're planning for more Dream Shops in Southern California in the coming months. Customers are responding extremely well to our line of top-tier mattresses that we offer with our every day low ‘Jerry’s Prices.’ We see significant opportunity for continued expansion.”
Jerome’s has quietly been a dominant player in the market for decades, and currently sells a third of all mattresses sold in San Diego, according to external research. Team members at the company’s Dream Shop locations must pass a rigorous Certified Bedding Specialist training program before being allowed to interact with customers and demonstrate what it takes to help them choose the right mattress.
The newest store is located at 26480 Ynez Road Unit A, Temecula, Calif.