FFD, Esquire Ink Agreement for Licensed Collection

March 7, 2018  by Larry Thomas in Business Strategy, High Point, Industry, Market   

The 50-piece collection includes 38 case good pieces for the bedroom, dining room and living spaces, as well as 12 complementary upholstery silhouettes.

The company said the collection encompasses a broad range of styles and materials to serve the diverse aesthetic tastes of today’s modern consumer, with a blend of gender-neutral design elements to broaden its appeal to both men and women.

Featuring a balance of classic and contemporary, new and traditional, the unexpected and exploratory, the collection delivers substance and style for the curious, confident and cultured consumer, officials said.

“Esquire is globally recognized as the epitome of cool confidence and style and this new licensed furniture line will reflect 'Man at his Best' at home,” said Steve Ross, Hearst Magazines’ global chief licensing director and head of brand development. “Our partnership with FFD is an excellent opportunity to create enterprise value with a best-in-class manufacturer bringing the spirit of our brand to a new audience.”

“This partnership couldn’t have come at a better time, as it fills a style void in our product line,” added Erin Sullivan, vice president of product development for Fine Furniture Design. “The modern styling represents our ever-evolving product direction and demonstrates our focus on providing innovative and authentic style, right on-trend with what modern consumers are looking for today.”

“Edgy and eclectic with a story behind each piece, the collection has an authenticity to it, which gives it a cool, relaxed and retro feel,” she continued. “You’ll see references to male interests, such as upholstery styles inspired by vintage sports car seats, yet we were mindful to also incorporate a mix of softer design elements which truly position it for a co-ed environment.”

To celebrate the launch of the collection, Fine Furniture Design will host a launch party on April 13 from 5:30-8:30 p.m. at its showroom, 305 South Hamilton St.