Spectra Home Promotes 3 Following Merger with Palatial Furniture

March 7, 2018  by Larry Thomas in Business Strategy, Executive Changes, Industry   

The company said Dennis Pressley, formerly national sales manager of Palatial, has been named national sales manager of Spectra Home, Greg Curry has been promoted to director of merchandising and product development, and Jeff Braica steps up to the position of sales and marketing coordinator.

With more than two decades of experience in the furniture business, Pressley had been with Palatial since 2009. He began his career at retailer Boyles Furniture in the early 1990s, gaining experience as a floor salesperson before being promoted to senior store manager.

Following his stint at Boyles, Pressley worked as a sales representative in the Carolinas for Baker Furniture.

“Dennis’ extensive experience in both better- end retail and manufacturing is ideal to lead the Spectra Home sales team as we move forward,” said Spectra Home President John Hoff. “He brings a taste level, demeanor and attention to detail to his new role that is atypical in the middle of the market and the lifestyle category. His skills and in-depth understanding of the needs of independent dealers and the interior design community will be invaluable assets in the continued development and refinement of our knowledgeable and talented sales force.”

As the stationary upholstery division of Shayne International based in Hangzhou China, the new concern consolidates the upscale traditional leather offerings for which Palatial Furniture was long known with the high-fashion design aesthetic, luxurious comfort and bench-built, eight-way hand-tied upholstery construction story that characterizes Spectra Home.

“The combination of Palatial’s leather product expertise with the spot-on Spectra lifestyle mix enables us to paint with a much broader brushstroke now,” Pressley said. “I’m very excited about the merger of these two companies because our offerings are exponentially expanding, enabling our combined sales team to open new doors at retail, particularly given our unique special order capabilities.” 

Curry briefly served as marketing manager of Spectra Home during the merger’s transition period, but is best known as the founder and former owner of upholstered furniture supplier Engender Furniture.

He also was national sales and merchandise manager for upholstery producer Lloyd’s of Chatham, in addition to working as a sales representative for a variety of leading companies, including Lexington Home Brands, Rowe, Benchcraft, the Alan White Company and Palliser.

Braica brings two decades of experience to his new role as sales and marketing coordinator. He most recently served as a technical sales representative for the wood coatings division of Valspar, and gained sales experience on the retail floor at Furnitureland South.