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From Home Furnishing Business

Palm Springs Rattan Gets New Name, New High Point Showroom

Casual furniture and accessories producer Palm Springs Rattan has been renamed Watermark Living and will move into a new High Point showroom in time for the April market.

The company also is unveiling a new catalog and revamped website as part of the rebranding initiative, which also will include a record number of product introductions.

“We were ready for a change and wanted a brand name that represented the breadth of what we have to offer today,” said Tim Newton, Watermark Living’s managing director.  “We offer so much more than rattan and since our outdoor and accessory offerings have increased significantly, we needed a brand name that was more encompassing.” 

The new showroom is a free-standing building at 205 S. Main St.

“Our focus is, and has always been, offering a fashionable product that is highly customizable and the best value in the marketplace,” said Kerrie Jakubcin, wholesale manager for Watermark Living. “As a watermark symbolizes quality, Watermark Living symbolizes an evolution of a brand that takes great pride in the craftsmanship of every item we create.”

The entire Watermark Living collection can be viewed on the company’s new website

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