Daily News
From Home Furnishing Business
Nourison to Launch Licensed Collection with Studio NYC Design
March 2,
2018 by Larry Thomas in Business Strategy, Industry 
Rug and home accents manufacturer Nourison is set to launch a partnership with Manhattan-based Studio NYC Design to produce an affordable luxury collection of rugs, pillows and throws.
The new collection of coordinated home accents, designed by Studio NYC Design Co-Founder Nancy Fire, embodies the style, energy, and unique complexity of New York City along with an organic, modern, and nature-inspired feel, Nourison officials said.
“We are very pleased to partner with Nancy Fire and to launch Studio NYC Design products. Nancy is a leader in the industry and her knowledge combined with our expertise has produced a fresh, affordable collection that will appeal to a wide audience,” said Julie Rosenblum, director of licensing at Nourison.
The Organic Modern nature-inspired collection consists of an eclectic blend of unexpected patterns using a jacquard-style weave to give the line a contemporary vibe. Colors ranging from shades of blues, to greys, and creams, each product's style name, such as, Current, Tide, RiverBed and Phases, are representative of its place in nature, Rosenblum said.
She said the new collection combines Nourison’s 40 years as a leader in color design and innovation in home manufacturing with Fire’s 30 years of design experience.
“When two experienced, family-operated design businesses get together, big and exciting things happen,” said Fire.
The Studio NYC Design products will officially launch in April at select retailers, with pillows and throws retailing from $49.99 to $199.99 and area rugs retailing from $199 to $999.