Grandinroad and Iris Apfel Launch Home Décor Collection

February 28, 2018  by Jane Chero in Business Strategy, Designer Weekly, Industry   

Admired for her bold yet elegant flair and unorthodox compositions, Iris has served as an inspiration to fashion designers around the world through nearly a century of style. Her unique and exclusive line with Grandinroad will feature her signature use of color, pattern, embellishment, and global inspirations. 

Speaking about the collection Iris said, "In the fashion world I always tell people to have fun with their looks and styles, it is no different for their homes. Enjoy your spaces and celebrate them through your own beautiful style." 

For most of her career, Iris was a decorator and textile designer. She has created fabrics and patterns that have translated into draperies, art and upholstery for homes including the White House.

Grandinroad President Jason Jones said, "We're beyond thrilled to work with Iris Apfel on this comprehensive home décor collection.  Iris and Grandinroad both believe in empowering your own style. We support our customers' unique design choices for their homes, and so this collaboration was a perfect fit.”

“For Grandinroad, this showcases our unique ability to bring concepts from iconic designers to life for our customers. And we can deliver our reputation for bold color, quality and celebrating every day to new customers who have loved Iris' inimitable style for decades. This collection gives our audience something no one else can," Jones continued.

Grandinroad was launched in 2003 as a retailer and offers a broad assortment of products ranging from furniture and accessories, to artwork, entertaining, seasonal celebration décor, and fully articulated designer rooms. The company is part of Cornerstone Brands, which includes Ballard Designs, Frontgate, Garnet Hill and Improvements.

The collection is available at www.grandinroad.com/iris.