Daily News
From Home Furnishing Business
Tommy Bahama Names Untitled Worldwide as Agency of Record
February 28,
2018 by Jane Chero in Business Strategy, Designer Weekly, Industry 
Iconic island lifestyle brand Tommy Bahama has named Untitled Worldwide as their agency of record. The independent agency founded by CEO MT Carney will serve as Tommy Bahama's integrated agency providing strategy, creative and marketing services.
Untitled Worldwide will work in conjunction with Andy Comer, Tommy Bahama senior vice president of marketing and creative services, and the company's in-house creative and marketing departments, which are responsible for the brand's seasonal catalogs, digital and ecommerce website, direct mail, brand activations and all direct-to-consumer promotions in store and online.
CEO of Tommy Bahama Doug Wood said, "We are excited to join forces with Untitled Worldwide to launch our 25th anniversary brand campaign. Based on the success we had in 2017 with our beautiful brand catalogs, we were looking to build upon that momentum and broaden our reach. We wanted to work with MT Carney and her team because of their impressive marketing experience, fresh ideas, and innovative contact strategy to reach new guests."
"Tommy Bahama is an iconic and inspirational brand with a highly loyal customer base,” said MT Carney. “We're thrilled to work with them on building campaigns that synchronize with their beautiful catalogs' work and connect with their target audience through sharing their unique vision of the island life."
This spring, Tommy Bahama and Untitled Worldwide will debut their 2018 brand campaign to celebrate the brand's 25th anniversary. The agency will launch the campaign across print, digital, broadcast and retail channels, as well as develop seasonal campaigns throughout the calendar year.