Trisha Yearwood, Futurist Doug Stephens Headline HP Seminars
Country music star and home furnishings licensor Trisha Yearwood, and consumer futurist Doug Stephens will headline the High Point Market’s Keynote Series in April.
Market organizers said each will share insights and business building advice with attendees in a pair of educational sessions designed to enhance a buyer’s market experience with relevant and forward-thinking topics.
Yearwood will help kick off the opening day of Spring Market at 10 a.m. on Saturday, April 14 with a special broadcast of her popular Facebook Live show, T's Coffee Talk, as she discusses her various business enterprises, shares her top business-building insights and dishes on building brand awareness.
After her 20-minute chat, attendees are invited to stick around for an interactive viewing of Trisha’s cooking show, Trisha’s Southern Kitchen, complete with commentary from Trisha and a live Q&A session with her fans from around the world.
This session is sponsored by Klaussner Home Furnishings, where Yearwood has a successful licensed lineup of case goods and upholstery. It will take place at Center Stage next to the Transportation Terminal. Market attendees are invited to join the session live, and those can’t attend can view the interactive broadcast on Trisha’s Facebook page, www.facebook.com/TrishaYearwood.
Stephens, better known as The Retail Prophet, will focus on the all-important customer experience for the second session in the Keynote Series. Entitled, “The 5 Elements of a Remarkable Customer Experience,” this session will look at the retail experience of the future and the radical transformation consumer shopping is undergoing, both online and in-store.
This session is presented in partnership with the Home Furnishings Association (HFA) and sponsored by Synchrony Financial. It is scheduled for Sunday, April 15, at 3 p.m. in the High Point Theatre, with a book signing to follow. Doors will open at 2:30 p.m.
With over 20 years in the retail industry prior to founding The Retail Prophet, Stephens now serves some of the most recognized retailer and consumer brands in the world, including Disney, Walmart, BMW, Microsoft and Coca-Cola, among others.
His unique perspectives on retailing, business and consumer behavior have been featured in many of the world’s leading publications and media outlets including The New York Times, The BBC, Bloomberg Business News, TechCrunch, The Financial Times, The Wall Street Journal and Fast Company.
“The High Point Market Keynote Series is valuable to attendees, offering relevant insights to help our buyers grow their own businesses,” said Tom Conley, president and CEO of the High Point Market Authority. “This season’s keynote speakers have decades of experience to share, along with topics to inspire, encourage and educate.
“We are excited to host Trisha Yearwood, who leveraged a successful performing career into a multi-category brand, as well as Doug Stephens, a globally recognized expert on the future of retailing,” Conley added.