Market Authority, ASID Set High Point Seminar Schedule

February 23, 2018  by Larry Thomas in Business Strategy, Designer Weekly, High Point, Industry, Market   

The April market will feature four seminars led by design industry experts to help improve your business, including how to increase your design fees, protect your firm, manage clients while growing your business, and balance life’s daily demands from work and home.

All seminars will take place at the High Point Theatre, next to the Transportation Terminal in downtown High Point. Designers can earn up to 0.45 continuing education units (CEUs) through the series.

“The Design Viewpoints Series has consistently delivered high-quality speakers in a convenient location with relevant, business-focused topics, and we find all of these factors come together to provide quite a valuable resource for designers and others coming to Market,” said Tom Conley, president and CEO of the High Point Market Authority. 

Sessions are free and open to all interior designers, retailers, and other Market attendees with a valid Spring Market pass.

“At ASID, we believe that design impacts lives. In order to create meaningful change in the built environment, designers must first acquire the business knowledge and savvy to sustain growing and resilient firms.  We selected the topics for the Design Viewpoints Series to assist the design community in gaining that imperative business acumen,” said Randy Fiser, CEO of ASID. “DVS attendees will walk away with useful and actionable information they can begin applying to their design businesses immediately.”

The seminar schedule:

Saturday, April 14 
12 p.m. – 1 p.m.
Who Is Holding Back Your Fees – You or Your Client?
Speaker – Tobi Fairley, ASID, Tobi Fairley Interior Design
Tobi Fairley, ASID, combines her interior design degree, an MBA, and a life coaching certification for her innovative approach to running a design business. Learn Tobi's method of blending the value of your work with your own self-worth to increase your bottom line. You will leave this presentation with the new perspective that selling clients on your ideal design fees is much more about your mindset than their willingness to invest in your services. Complimentary boxed lunch provided. 0.1 IDCEC- approved CEU.

Sunday, April 15
9:30 a.m. – 11 a.m. 
Protect Your Firm with Quality Legal Contracts
Speaker – Alan M. Siegel, Partner, Levy Sonet & Siegel, LLP
A lawyer whose expertise is interior design contract law, Alan M. Siegel will show you how to develop and use legal contracts to protect you and your business. Alan will provide critical insight from his 40+ year career working with the top designers in the industry. The author of the interior design firm contracts for the American Society of Interior Designers (ASID), Alan will focus on key clauses from the new and reformatted 2018 agreements (available for purchase) to help you protect your firm, manage risk, and safeguard compensation. 0.15 IDCEC-approved CEU.

Sunday, April 15
12 p.m. – 1 p.m.
How to Manage Clients and Cultivate New Business
Speakers – Jennifer Quail, i+D magazine (moderator); John Cialone, ASID, Tom Stringer Design Partners; Courtney McLeod, Right Meets Left Interior Design;
Robert Passal, Robert Passal Interior & Architectural Design
In the constant pressure of day-to-day client management, firm leaders must balance the cultivation of new business with the effective management of current projects. In this panel discussion, Jennifer Quail, editor-in-chief, i+D magazine, will invite our panel of design leaders including John Cialone, ASID, Courtney McLeod, and Robert Passal to share their strategies to maintain existing clients and gain new ones. You will walk away from this panel discussion with new ideas to help you successfully and sustainably expand your practice. Complimentary boxed lunch provided. 0.1 IDCEC-approved CEU.

Monday, April 16
12 p.m. – 1 p.m.
Finding a Healthy Balance in Your Daily Demands
Speakers – Tori Mellott, Traditional Home (moderator); Philip Gorrivan, Philip Gorrivan Design; Alexa Hampton, Mark Hampton, LLC and The Mine; Erika Ward, Erika Ward Interiors; Michelle Workman, Michelle Workman Interiors
Hear from design leaders who are balancing their professional careers with personal responsibilities and a desire to live a healthier and more balanced lifestyle. Our panelists will engage in a thought-provoking discussion on the challenges and rewards of finding synergy among life’s daily demands. Improve your balance and understand what role your colleagues and family play in the process. This all-star panel, moderated by Tori Mellott of Traditional Home, will include Philip Gorrivan, Alexa Hampton, Erika Ward and Michelle Workman, all working parents currently managing their own design firms. Complimentary boxed lunch provided. 0.1 IDCEC-approved CEU.