Daily News
From Home Furnishing Business
Pottery Barn and Lilly Pulitzer Collaborate on Home Décor Line
February 21,
2018 by Jane Chero in Business Strategy, Designer Weekly, Industry
The partnership marks the first time that Pottery Barn, Pottery Barn Kids and PBteen will simultaneously release a coordinating collaboration for the home.
The collection, inspired by Lilly Pulitzer’s signature Palm Beach colorful bohemian spirit, will include bedding, furniture and décor for bedrooms, and outdoor.
To kick-off the collaboration, Lilly Pulitzer will release a limited-edition women’s wear collection featuring adult and child sizes, using prints inspired by the collection.
“Lilly Pulitzer started with an entrepreneurial moment at a juice stand and has evolved into a fashion and lifestyle brand, whose iconic prints and styles connect generations,” said Michelle Kelly, CEO at Lilly Pulitzer.
“Lilly Pulitzer has always been about a colorful, happy resort state of mind. Partnering with the Pottery Barn brands is a wonderful fit – we are excited to give our customers the chance to bring Lilly’s colorful Palm Beach style into their homes,” Kelly continued.