Kingsdown Adds 3D Technology to Mattress Diagnostic Tool

February 9, 2018  by Larry Thomas in Business Strategy, Industry   

Called BedMatch 3D Fit, the new system is more precise in its measurements and has a newly designed retail kiosk that better showcases the measurement process for consumers.

Sleeker than the previous BedMatch pod, the updated version also features a high-definition screen positioned above the bed that displays the consumer’s body in 3-D.

“Our newest transformation of BedMatch significantly moves the needle on technology designed to help consumers find the best mattress. These updates put BedMatch light years ahead of other diagnostic systems in the marketplace,” said Frank Hood, CEO of Kingsdown. “We remain committed to helping clear up the confusion surrounding buying a new mattress, and the new BedMatch better demonstrates how the measurements combine to make a mattress recommendation.”

Kingsdown introduced BedMatch in 2011 to help guide consumers’ mattress purchase decision-making process. The company said retailers who have incorporated the system into their bedding departments see an average increase of more than $300 for a queen mattress purchase.

The system takes more than 1,000 calculations and uses 18 statistical measurements on pain criteria, flexibility of lumbar curve, distribution of weight in various anatomical zones and more. It also incorporates gender, height and other body specifications.

Once the data is gathered and calculated, BedMatch recommends a family of mattresses that will provide the appropriate support using Kingsdown’s gold, green, blue and red designations for support levels. Upon making its determination, the new kiosk lights up in the gold, green, blue or red to signal the recommended mattresses for the consumer.

The company said BedMatch is a brand agnostic system that works with mattresses outside of the Kingsdown family of products.