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From Home Furnishing Business

Ashley HomeStore Opens 800th Location

Ashley HomeStore’s newest store in Tijuana (Rio), Mexico, is the furniture retail chain’s 800th location worldwide.

The store, operated by licensee Jose Berumen, is the 12th Ashley HomeStore in Mexico, and the first operated by Berumen. The new licensee, however, plans to open a second location in Tijuana (Playas) in March.

“We are thrilled to bring the number one selling furniture store brand closer to our region's customers. We are especially excited and honored to be the 800th storefront,” stated Berumen. “We look forward to offering a wide variety of home furnishings to this market at exceptional values, as well as providing the best customer service in the industry.”

The HomeStore’s interior architectural design includes a second-floor showcasing Ashley’s dream destination. The 9,000-square foot showroom features complete lifestyle vignettes, down to the final detail of lighting, rugs and wall art. Product categories include bedroom, dining room, upholstery, leather, occasional tables, home office, youth bedroom, recliners, mattresses and accessories.

The 800-store milestone comes less than a year after the 700th HomeStore was opened.

“The Ashley HomeStore brand has sustained monumental growth, domestically and internationally, since we entered the retail arena more than 20 years ago,” said Todd Wanek, president and CEO of Ashley. “We are ecstatic to pass another milestone with the opening of our 800th store. This continued growth further amplifies our commitment to providing customers around the globe with a best-in-class experience.”

During the past year, he said nine countries have seen their first Ashley HomeStore open, and said the store are now in 45 countries.

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