From Home Furnishing Business
Palliser Furniture Launches Revamped Website
Palliser Furniture has launched a revamped website that showcases the company’s recently expanded product offering and makes it easier to find Palliser retailers.
The new website will feature Palliser upholstery and casegoods, and allow consumers to easily connect with retailers in their area, clearly identifying Palliser Custom Studio (store within a store) retailers.
The company said the site was designed and built entirely with internal resources, a collaborative initiative among the marketing, information technology and product development teams.
“Our goal was to create an online shopping experience that works hand in hand with brick and mortar,” said Cameron Cook-Sellers, director of marketing at Palliser. “We know that consumers research online prior to walking into a retailer. We want to offer our retail partners every tool possible that enhances the selling process and communicates the best features of Palliser product. Our job online is to educate, inspire and refer. We feel confident that this new site accomplishes just that.”
In addition to new branded photography, the site features an enhanced retailer locator, improved product pages with additional photography and upholstery styles shown in their most popular options.
The site is also responsive, a term that refers to the optimization of the site for any device the consumer is using.