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From Home Furnishing Business
Malouf Adds Foam Formula Pillow to ActiveDough Line for Vegas
January 24,
2018 by Jane Chero in Business Strategy, Designer Weekly, Industry, Las Vegas, Market 
Utah-based bedding manufacturer Malouf will launch a pillow line and patent-pending duvet fastening system at the upcoming Las Vegas Market later this week.
The Active Dough pillow line offers a new foam formula with quick-response feel and the support of latex foam. The pillows feature Malouf’s Zoned Technology design for ideal neck support and a moisture-balancing Tencel cover.
Offered in queen and king sizes, the pillows come in five infusion options: lavender, chamomile, peppermint, bamboo charcoal, and gel. The lavender-, chamomile- and peppermint-infused pillows come with a spritzer bottle of essential oil spray for scent enhancement.
“The ActiveDough pillows are unlike anything you’ve felt before,” said CEO Sam Malouf. “They have a fast response like latex, but contour to curves like memory foam. It’s an ideal middle ground feel between two favorite pillow technologies.”
The pillows also raise funds for a good cause. Every aromatherapy ActiveDough pillow purchase will result in a $5 donation to the Malouf Foundation’s efforts to fight child sex trafficking and provide after care for survivors.
The company is also set to launch its Woven Rayon from Bamboo Duvet Set. The new duvet set is made of soft, silky fabric ideal for sensitive skin and features Malouf’s patent-pending Duv8t fastening system. This connection system includes eight ties at the corners and sides for a secure fit and neat look.
Malouf’s newest bedding products will be on display in showroom C-1540.