Lazzaro Leather to Open First Permanent Vegas Showroom

January 23, 2018  by Larry Thomas in Business Strategy, Industry, Las Vegas, Market, Store Openings   

The company said the new 3,000 square-foot showroom in space A-932 will be ready for the Jan. 28-Feb. 1 market.

"We showed in a temporary space as a test at last summer's market and, based on our success, have opted to take a permanent showroom in Las Vegas," said Lauri Cryan, president of Lazzaro Leather. "I feel like we should have been in Vegas three years ago because of the strong fit that exists between our line and the market's mix of diverse offerings and on-trend product that screams West Coast. The fact that we only warehouse in North Carolina was the show-stopper until now."

During its test market last summer, Lazzaro rolled out a West Coast program with special pricing that includes freight.

"We worked hard with our most popular carriers that can deliver in seven to ten days," Cryan said. "As a result, even with last summer's relatively slow market overall, we drew 67 West Coast and Midwest customers who had never seen our program before, and we opened up a number of accounts after the show."

At the winter Las Vegas Market, Lazzaro will feature a creative assortment of traditional and contemporary leather upholstery pieces with matching occasional and accent items, including its classic wine cabinets and a bomber leather collection.

Cryan said the star of the show is expected to be the new Lucio sofa, love seat, chair and ottoman collection, which is being shown for the first time in Las Vegas. A clean-lined, classic design with a chic, contemporary appeal, the collection sports wide arms covered in a rich, soft vintage merlot leather. Other features include unique, biscuit-tufted patterns on the outside arm panels, large chunky, stainless steel legs and a coordinating bench ottoman that spans the length of the sofa.

During market, Lazzaro also will spotlight LEA Sleep Systems, which features a mix of adjustable bed bases as well as made-in-the-USA mattresses and pillows.