Daily News
From Home Furnishing Business
Perq Becomes Furniture First Service Partner
January 19,
2018 by Larry Thomas in Business Strategy, Industry 
Perq, a provider of research and software related to online consumer engagement and behavior, has become a service partner for the Furniture First buying group.
Furniture First officials said the agreement allows its members to receive a discounted rate for Perq’s online guided shopping experience platform, which helps furniture businesses offer a more personalized, user-friendly shopping experience to customers, driving more consumers into their showrooms.
Retailer websites using Perq’s online guided shopping platform are finding that consumers triple the amount of time spent on their sites, and are experiencing up to a 6,180% lift in ROI from their websites, Furniture First said.
“Perq’s technology can significantly improve how member retailers connect with their customers, driving them into their stores by creating personalized, one-to-one interactions online,” said Andrew Kauffman, CEO of Furniture First. “It’s a great fit for our group since it’s easy to implement and works with a variety of website platforms. Our retailers can offer interactive experiences to shoppers at almost the push of a button.”
By adding PERQ as a service partner, Furniture First is bringing members proven technology that creates a unique online experience, helping them stand out against other furniture websites by adding just a simple line of code with absolutely no website redesign, he explained.
“We’re thrilled to be part of the Furniture First partner program and are excited to help its members transform their existing websites into truly successful marketing platforms,” said Scott Hill, Perq’s executive chairman and co-founder. “What we do for our retailer partners is really very simple: we enable them to replicate successful showroom tactics online, engaging consumers by creating one-to-one conversations and personalizing their shopping experiences. That results in moving them further down the buying funnel and bringing them into the showroom.”
Perq also works hard to quantify the results for its customers, giving them the data they need to understand how much business can be attributed to their website, Hill said.