Casper Adds CFO, CMO to Senior Leadership Team

January 18, 2018  by Larry Thomas in Business Strategy, Executive Changes, Industry   

The company said Greg Macfarlane, former CFO at H&R Block, has been named chief financial officer, and Jeff Brooks, former president of Huge, Casper’s lead creative agency, is chief marketing officer.

"This expansion of our leadership team is a major building block in our growth story," said Philip Krim, CEO and co-founder of Casper. "Greg and Jeff bring invaluable experience to Casper as we continue to scale and bring better sleep to more people across the globe."

Brooks brings 25 years of experience building world-class brands at global creative and media agencies. Prior to his stint at Huge, Brooks held several leadership roles, including chief commercial officer of MDC Media Partners, CEO of both M&C Saatchi and Havas, and president of BBDO's digital agency network.

"I've appreciated the product as a customer, admired the brand as a consumer, and can't wait to take the business to new heights as a marketer," said Brooks. "I'm also thrilled to be able to collaborate with my former colleagues from Huge, as they will remain an important agency partner for the brand."

Macfarlane joins Casper with more than 20 years of business and financial leadership experience for industry-leading companies. Prior to joining H&R Block, he was executive vice president and CFO for Ceridian Corporation, and spent more than 14 years in senior leadership roles at GE.

Casper's disruption and rapid transformation of a staid, multi-billion-dollar industry is amazing," said Macfarlane. "The opportunities ahead for Casper are tremendous and I'm really excited to be part of the team."

Casper is believed to be the largest of the online bed-in-a-box players, but the company also has is products in more than 1,200 Target stores, and opened 15 “retail concept” stores in 2017.