Diamond Mattress Moves to Larger Las Vegas Showroom

January 15, 2018  by Larry Thomas in Business Strategy, Industry, Las Vegas, Market, Store Openings   

The 3,500 square-foot showroom in space B-950 will feature the company’s Rally Sales System 2.0, which “redefines the customer experience and engages them in the process,” said company President Shaun Pennington.

“The customer experience in the retail store should be an engaging, educational and all-around positive one, and how to create that is what we are going to show retailers who visit our showroom in Vegas,” said Pennington. “We will lay out a plan for sales success that hopefully retailers can replicate and use to grow their business with Rally and beyond.”

Rally is a 12-bed program that includes all-foam mattresses and hybrids that combine pocketed coils and foam. Each of the beds -- Rally Classic, Rally Cooling, Rally Hybrid and Rally Hybrid Cooling – offer the option of performance fabric or cooling fabric, as well as comfort levels of plush, medium or firm.

Pennington said Diamond’s larger showroom enables the company show more product, including two new collections in the hot retail price point of $999. The new Generations collection uses Graphene memory foam and a contemporary gray and black cover, offered in plush, medium and firm comfort options. The new CoolTouch hybrid quilted collection combines gel memory foam and pocketed coils, and for the first time, will have a cool-to-the-touch quilted cover.

At the $1,299 retail price point, the Spinal Comfort luxury micro coil collection boasts 1,980 total coil count that includes pocketed coils and a layer of mini coils with a combination of specialty luxury foams.

In addition, two new opening price point models include a pocketed coil bed for $599 retail and a 10-inch gel memory foam for $699 retail.