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From Home Furnishing Business

MicroD Acquires Web Design, Digital Marketing Agency

Home furnishings technology provider MicroD said it has acquired Web Full Circle, a web design and digital marketing agency based in Charlotte, N.C.

MicroD said Web Full Circle specializes in content marketing, search engine optimization, digital marketing and conversion rate optimization.

Its client list includes the Belk’s department store chain, mattress manufacturer Comfortaire, homebuilder David Weekley Homes, and nationally recognized franchises Benjamin Franklin Plumbing and One Hour Heating and Air Conditioning.

“MicroD is committed to investing in companies and technologies that make our clients successful online. As part of our ongoing efforts to innovate and continue to provide the best technology in the industry, we introduced our 3D solutions for product presentation and launched a digital marketing program for web traffic engagement. The addition of Web Full Circle to MicroD furthers our efforts toward the same goals,” said Manoj Nigam, CEO and chairman of MicroD.

Terms of the transaction were not disclosed.

“We are extremely excited to welcome the award-winning digital marketing team of Web Full Circle to the MicroD family,” said Richard Sexton, chief product officer at MicroD. “Our digital marketing business continues to increase, and the combined resources of these two companies will give us further talent, expertise and capacity to grow in this market.”

“At Web Full Circle, our team looks to transform the consumer experience across all touchpoints, build customer loyalty and fuel the revenue growth of our clients,” added Josh Astete, CEO of Web Full Circle. “We understand the various challenges associated with designing and managing a digital marketing strategy for both large and small businesses. We are focused on performance and delivering measurable results that bring success to our clients. We admire how MicroD strives to do the same.”

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