Daily News
From Home Furnishing Business
Ikea, Alliance Data to Launch Co-Branded Credit Card
January 10,
2018 by Larry Thomas in Business Strategy, Industry 
Retail powerhouse Ikea is set to launch a two-pronged credit card program in its U.S. stores that features a co-branded card with a rewards program that can be used for purchases at Ikea or other everyday items.
The new card, which won’t have an annual fee, is being developed by Alliance Data Systems, whose Columbus, Ohio-based card services business is designing a loyalty-driven credit card program that combines customer insights and industry benchmarking to develop a customized rewards and benefits package tailored for the unique Ikea customer base.
Alliance Data said the card will incorporate custom program perks designed to recognize customers for their loyalty.
In addition, Alliance Data is backing a new private-label credit card called the Ikea Projekt Card that will function as a store-branded financing solution for qualified customers doing major home decorating and renovation projects, such as a dream kitchen. It will provide special financing options, allowing customers to pay for larger purchases over time.
“Making life better and easier for the many people drives everything we do at Ikea, and we were looking for a like-minded credit marketing partner that is passionate about the same values,” said Jacqueline DeChamps, chief operating officer at Ikea U.S. “Alliance Data really understands our company and will deliver meaningful credit and loyalty programs, while constantly innovating based on our customer needs.”
“Leveraging Alliance Data’s skillset in loyalty and marketing, we are excited about how this new partnership will enhance our customers’ shopping experience across channels with added convenience and benefits,” she added.
“Alliance Data and Ikea share a common culture focused on doing what is right for customers, the community, and the environment,” added Melisa Miller, president of Alliance Data’s card services business. “We are thrilled to embark on this exciting new partnership to provide an unparalleled customer experience through our credit programs. We are confident that our lifecycle marketing approach will attract existing and new Ikea customers as lifelong cardmembers, motivated by a credit and loyalty experience that reflects the deliberately different approach that has earned IKEA its leadership position in the industry.”
Ikea has 362 stores in 29 countries, including 47 in the United States.