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From Home Furnishing Business
Williams-Sonoma Debuts Line of Sleep, Wellness Products
January 5,
2018 by Larry Thomas in Business Strategy, Industry 
Retailer Williams-Sonoma (NYSE: WSM) has launched a line of wellness products, including a sleep monitor that can be placed on a night stand, as part of an effort to promote healthier lifestyles through improved sleep.
Sold under a new brand called Robin, the products will be available in select stores and sold online by Pottery Barn, Pottery Barn Kids, PBteen, West Elm and Williams-Sonoma.
The retailer said the brand’s launch is anchored by the Robin Sleep System, which includes an innerspring mattress set and the SleepScore Max Sleep Improvement Monitor.
“Sleep has emerged as a powerful tool in promoting health, productivity and vitality, and our customers’ interest in high-quality products that support and improve their well-being is intensifying,” said Anddria Varnado, vice president of strategy and business development for Williams-Sonoma Inc. “Robin extends our vibrant portfolio of brands by delivering new and valuable product experiences to our customers.”
The SleepScore monitor is a small, non-contact device is designed to measure sleep in detail, including the quality and quantity of sleep, from a customer’s nightstand.
“Williams-Sonoma, Inc.’s commitment to enhancing customers’ lives at home through some of the world’s best retail brands and their constant focus on innovation aligns incredibly well with SleepScore Labs’ mission and vision,” said Colin Lawlor, CEO of SleepScore Labs.
“Combining the proven quality and comfort of the Robin mattress set with the world’s most advanced non-contact sleep improvement capabilities of SleepScore Max will help millions of people to sleep and live better. We have completed thorough testing and research on the Robin mattress and are honored to work with Williams-Sonoma, Inc. on this mission,” he added.