From Home Furnishing Business
Baker Opens New Concept Showroom at The Mart
2017 by Jane Chero in Business Strategy, Designer Weekly, Industry
Luxury home furnishings resource Baker has opened the doors to its first concept showroom in Chicago’s Merchandise Mart.
The newly constructed 18,000 square-foot space offers the first in series of one-stop shop concept showrooms currently launching globally, offering a broad assortment of furnishings, rugs, lighting, wallpaper, textiles and fine art.
Designed by Baker’s design team in collaboration with London Design Architect Harvey Langston-Jones and Executive Architect Paul Haigh of Haigh Architects, the space is described as glamorous and luxurious.
“The new showroom signals Baker’s shift from the traditional showroom model to an essential destination,” says Baker President Russell Towner. “The new dynamic platform will establish an unparalleled offering to assist designers as they create relevant, cohesive interiors for today’s culture and passions.”
The launch showcases past and present collaborations from some of Baker’s prestigious guest designers, such as Jean-Louis Deniot, Barbara Barry, Thomas Pheasant, Kara Mann and Laura Kirar.
The new space reflects how Baker is becoming a “house of brands,” not only a “house of designer collections,” representing high-end brands Milling Road, McGuire, Baccarat, Hancock & Moore, Stickley, Jessica Charles, Kindel, Karges and Councill.
“We are dedicated to creating an environment that perfectly suits the eclectic taste and preferences of our digitally savvy, worldwide clientele,” said Baker Chief Creative Officer Tristan Butterfield. “We are blurring the lines of showroom, retail, hospitality and residential design to give Baker an international feel of utmost luxury and comfort.”