Daily News
From Home Furnishing Business
The Mine Launches Fresh Take on 52 Weeks of Design
December 20,
2017 by Jane Chero in Business Strategy, Designer Weekly, Industry 
Online luxury home furnishings retailer The Mine announced that its popular “52 Weeks of Design” is getting a dramatic update with its newly unveiled campaign, The Whole House.
Each week, the retailer will feature a room designed by a renowned interior designer or influencer, showcasing an array of homes to inspire their customers. The campaign will feature images of the rooms and a personal interview of the designer describing their inspiration, passion and vision for the project.
The Whole House was inspired by the success of 52 Weeks of Design, launched in 2017, and will make this year even more exciting to follow, as the campaign virtually moves throughout the hallways and rooms of a luxury home.
The Mine President, Michelle Newbery and Creative Director, Alexa Hampton, were the forces behind the facelift of The 52 Weeks of Design program.
“The Whole House will showcase so many incredibly talented designers who are valued partners with The Mine,” Newbery said.
Many of the design elements in The Whole House will be available exclusively at The Mine. “From lighting to soft goods, furniture and accessories, The Whole House will feature a range of product pieces, from the most opulent to traditional designs,” continued Newbery.
With celebrated designers like Jonathan Adler, Mary McDonald and Bunny Williams, The Whole House will provide access to impressive inspiration and coveted styles from talented designers and top-tier influencers.