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From Home Furnishing Business
Williams-Sonoma Expands Partnership with Leesa Sleep
December 8,
2017 by Larry Thomas in Business Strategy, Industry 
Retailer Williams-Sonoma (NYSE: WSM) expanded its partnership with direct-to-consumer mattress producer Leesa Sleep by adding the Leesa mattress line to the Pottery Barn website.
The move comes three months after Leesa products were added to the company’s West Elm product portfolio.
“We know a good night’s sleep is important to our customer’s quality of life and we’re a leader when it comes to helping customers create a relaxing, comfortable bedroom,” said Pottery Barn President Marta Benson. “Leesa mattresses provide our customers with an expertly designed option for the best sleep possible and they can feel good about the positive impact their purchase will have in local communities across the country.”
She said the retailer has been impressed with Leesa’s social impact strategy, in which the mattress producer donates one mattress to a non-profit group for every 10 sold. In addition, Leesa plants one tree for every mattress sold, and also supports a variety of local programs through volunteer work and monetary donations.
Benson said Pottery Barn’s commitment to quality products and customer experience are complemented by Leesa’s focus on superior comfort, great value and convenient, compact shipping from U.S. manufacturing centers.
Leesa mattresses feature a unique, multi-layer construction, offering a cool, comfortable yet supportive and restorative sleep experience, developed to improve quality of sleep. Additionally, Leesa’s social impact strategy aligns with Pottery Barn’s commitment to responsible retail practices, she explained.
“Our mission at Leesa is to elevate lives through better sleep with both thoughtfully designed and carefully crafted mattresses and other sleep products. We are thrilled to extend our partnership to Pottery Barn, expanding on the success of our recent West Elm relationship,” said Leesa co-founder and CEO David Wolfe.
“Both Pottery Barn and West Elm share our desire to measure success not just by our financial performance but by the impact we have in our communities. Together we will move a step closer to our goal of ending bedlessness, ensuring anyone seeking refuge in a shelter will always find a warm and comfortable bed where they can rest their minds, bodies and souls, and dream of a better tomorrow.”
Pottery Barn and West Elm will join forces to give Leesa mattresses and Pottery Barn sheet sets to San Francisco’s Episcopal Community Services’ housing program at The Hillsdale.