Wayfair Smashes Holiday Weekend Sales Record

November 30, 2017  by Jane Chero in Business Strategy, Economic News, Industry   

Throughout the holiday weekend, the retailer said customers stocked up on everyday household items such as bedding, rugs and slow-cookers while also making more significant home furnishings purchases such as sofas, beds, mattresses and dining sets. 

In fact, Cyber Monday was the strongest sales day in the company’s history, when Wayfair said customers purchased a sofa every 13 seconds, a mattress every eight seconds and a rug every two seconds.

“With the holiday season centered around family, friends and home, it’s naturally a time of year when people are focused on creating homes they love,” said Niraj Shah, CEO, co-founder and co-chairman. “As expected, we saw record sales throughout the holiday weekend with our customers taking advantage of exceptional value, unparalleled selection and fast, two-day shipping to shop for every room of the house.”

“Our customers have made it clear that home is top of mind for the holidays and have selected Wayfair as their trusted retailer for great value and fast delivery on everything for the home,” he added. “We look forward to delivering our world-class customer experience to more families and homes than ever before this holiday season.”

A 3,875-pound storage shed and a single order for two and a half tons of flooring were among the tens of thousands of particularly large and heavy items ordered by Wayfair customers over the holiday weekend, the company said.

Repeat customers accounted for 63% of total orders, Wayfair said.