Mobile Device Navigation Coming to AmericasMart in January

November 29, 2017  by Jane Chero in Business Strategy, Designer Weekly, Industry, Retail Technology   

AmericasMart officials said a new network infrastructure will provide high-performance Wi-Fi access and the new navigational services across its 7.1 million square-foot campus.

Powered by the Aruba Mobile First Platform, a Hewlett Packard Enterprise company, the new network enables faster, more secure sales transactions and improved user engagement within the AmericasMart mobile app.

“As a leading global trading exchange and the premier U.S. destination for product sourcing across the home, gift and apparel spectrum, we want to ensure that our exhibitors and attendees have a superior on-site experience,” said Kimberly Rometo, AmericasMart vice president of digital and information systems. “That demands the consistent enabling of fast, reliable and secure connectivity and a great mobile experience across our venue.”

The new network employs the Meridian location services platform and Aruba Beacons to enable accurate blue-dot navigation and turn-by-turn directions within the existing AmericasMart mobile app. With the Aruba location services solution in place, the enhanced AmericasMart app will save attendees and exhibitors time by providing the most direct and efficient routes through the market center.

For exhibitors, the new network enables more secure and reliable sales transactions and access to their networks, while attendees can quickly and easily connect to the network with a single service set identifier (SSID).

“With our new Aruba network, we can finally provide the mobile business experience that we’ve envisioned,” Rometo said.

“AmericasMart is one of our largest location services installation to date,” said Ozer Dondurmacioglu, general manager for Arubas’ Meridian Location Services Group. “We’re excited to see the kinds of productivity benefits AmericasMart can realize with their deployment and the new mobile experience their exhibitors and attendees will now be able to access with AmericasMart’s location services-enabled app.”