Milliken Takes Permanent Exhibit Space for Showtime

November 29, 2017  by Larry Thomas in Business Strategy, High Point, Industry, Market   

The company said the move is part of a new effort to target the interior textiles market.

“The interiors textile market is a major area of focus for Milliken,” said Jennifer K. Harmon, vice president of Milliken Specialty Interiors. “Establishing a permanent presence at High Point is further evidence of our commitment not only to expanding our presence in this important market, but to driving innovation and educating key audiences about the unique capabilities and solutions Milliken can provide.”

Harmon said the High Point lease is the next step in Milliken’s strategy to increase its visibility and leadership position in the interiors market.  In recent months, Milliken has combined several business units to create its integrated Specialty Interiors business, launched a website to better serve the market, and built the team with well-respected industry veterans to propel this expansion, she explained.

The next Showtime fair will take place Dec. 3-6. While the full showroom build-out won’t be finished until the June 2018 Showtime, appointments are being accepted for the December show.

At the December show, Milliken feature the introduction of its expanded line of Breathe by Milliken environmentally-friendly performance fabrics. Designed to address the growing demand for more sustainable products, Breathe is a plant-based, fluorine-free performance fabric available in natural or synthetic fibers made from recycled plastic bottles.

Although launched just this year, the company said Breathe has already earned placements with top retailers such as Pottery Barn.