Daily News
From Home Furnishing Business
Kingsdown Opens 100th Mattress Store in China
November 29,
2017 by Larry Thomas in Business Strategy, Industry, Store Openings 
Mattress producer Kingsdown recently reached a milestone in its expansion into Asia with the opening of its 100th branded retail store in China.
The newest location in Shijiazhuang, the capital and largest city of North China’s Hebei Province, puts Kingsdown on track to have at least 135 stores open in China by the end of this year and solidifies the company’s strategy to have 500 branded stores open throughout China by 2020.
The new store is part of Kingsdown’s ongoing licensing partnership with Hong Kong-based mattress producer and retailer Roth Bedding Technology International Limited.
“Our business in China remains strong and continues to flourish, and we couldn’t be happier to hit this important milestone,” said Frank Hood, president and CEO of Kingsdown. “Our ongoing strategic partnership with Roth has been instrumental in the growth and success of the Kingsdown brand in China. The entire Roth team are experts in the market and their leadership and direction have been invaluable.”
Roth and Kingsdown joined forces in 2015. Since then, the partnership has increased the number of Kingsdown branded stores throughout China, capitalizing on the country’s appetite for the American brand’s luxurious style and handcraftsmanship, said Hood.
In addition to its continued growth in China, Hood said Kingsdown recently opened a second store in Ho Chi Minh City, Vietnam.