Daily News
From Home Furnishing Business
Bedgear to Open 17 Shops Inside Art Van PureSleep Locations
November 8,
2017 by Larry Thomas in Business Strategy, Industry, Store Openings 
Bedgear, a producer of pillows, mattress protectors and related sleep accessories, said it will open 17 of its Performance Sleep Shops in Art Van PureSleep departments by the end of the year.
Bedgear officials said the new Performance Sleep Shops will help Art Van PureSleep customers identify sleep as essential to greater achievement in an active lifestyle. The enhanced retail concept designed for the active lifestyle allows individuals to build their personalized sleep system based on their sleep position and body frame, officials said.
"We are excited to partner with a like-minded, forward-thinking retailer like Art Van PureSleep, who has always led the market in delivering specialty shopping experiences to the Michigan market," said Eugene Alletto, CEO of Bedgear. "Our vision for our brand store concept is to create a truly great omnichannel guest experience. The shop design brings a new way to present bedding to young, Millennial customers as well as everyone with a Millennial mindset, which focuses on having purpose and getting more from life."
The shops include personalized performance pillows, air flow enhancing sheets, mattress protectors and performance blankets.
Alletto said the personalized shopping experience pioneered by Bedgear includes interactive technology displays with a focus on curated information for customer impact.
"The addition of Bedgear’s Performance Sleep Shops in Art Van PureSleep further enhances the educational and interactive guest experience that distinguishes us," said Neil Zimmer, senior vice president of Art Van PureSleep. "We are proud to partner with this exceptional brand."