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From Home Furnishing Business

Kingsdown Opens Second Branded Retail Store in Vietnam

Mattress producer Kingsdown is continuing to expand its branded retail store network in Asia with the opening of its second store in Ho Chi Minh City, Vietnam.

The company opened the 1,500 square-foot store in partnership with its long-time licensee Far East Foam and plans to open five stores in the country in 2018.

Currently, there are more than 100 Kingsdown branded stores, 115 My Side branded stores and about 50 independent retail stores carrying the Kingsdown brand in China, South Korea, Singapore, Taiwan, Vietnam and Thailand.

“We are very excited about our expansion in Southeast Asia. Consumers in Vietnam are attracted to our brand promise in which craftsmanship and style are corner stones. Our customers in Vietnam put Kingsdown in a luxury design category which has helped position Kingsdown as a leader in the country,” said Frank Hood, president and CEO of Kingsdown. “Our strong partnership with Far East Foam will allow us to continue to grow our market share with this important consumer segment.”

The store opening in Ho Chi Minh City follows Kingsdown’s move in the spring to expand its branded store footprint in China with five new stores. Kingsdown is still on track to have 500 branded stores open throughout Asia by 2020.

“The appetite for U.S. made goods from the Asian market continues to grow,” Hood said. “Our strategy positions Kingsdown as the go-to luxury mattress brand in these growing markets.”



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