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From Home Furnishing Business

Simmons Launches Promotion for Sleeptracker Monitors

Simmons has launched a promotion tied to its new Beautyrest Sleeptracker monitor that offers consumers a free monitor with the purchase of select Beautyrest mattresses.

Running through Nov. 13, Simmons officials said the event aims to put innovative sleep technology into the hands of consumers, allowing them to make their new Beautyrest mattress into a smart bed.

“Many individuals – especially younger consumers – want to make the most out of their daily activities, and they are seeking out new technologies for the connected home that may help improve their habits and behaviors,” said Vice President of Marketing Communications Michelle Montgomery.

“The Beautyrest Sleeptracker monitor complements this lifestyle by providing users with an in-depth analysis of their sleep each night and personalized sleep tips based on their specific sleep patterns. A free upgrade of a Beautyrest Sleeptracker unit will appeal to these consumers, and we look forward to helping them achieve quality, restorative sleep.”

The free monitor is available with the purchase of a mattress from the Beautyrest Platinum, Beautyrest Platinum Hybrid, Beautyrest World Class or Beautyrest Black collections.

Open to all dealers, the promotion features an online direct fulfillment process that facilitates a smooth execution and requires no dealer inventory. The program is supported by social and search engine advertising, digital assets and point-of-sale materials. To learn more, visit www.beautyrest.com/sale.



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