Daily News
From Home Furnishing Business
Dallas Market Center Sets Exhibitors Referral Program
October 23,
2017 by Larry Thomas in Business Strategy, Industry
The Dallas Market Center has launched an exhibitor referral program for its temporary exhibits at the January Total Home & Gift Market that offers incentives ranging from gift cards to a free booth at the show.
DMC officials said exhibitors providing one to three referrals will receive a $100 gift card per referral, while those with four to six referrals will get a $100 gift card per referral, plus one product display, valued at up to $850.
Exhibitors who provide seven to nine referrals will receive five free hotel nights during the January or June market -- in addition to a $100 gift card per referral – while those with 10 or more referrals will get a free 10 x 10 temporary booth in Market Hall or the 6th or 12th floor of the World Trade Center.
The referral program is open until Nov. 30.
“Our exhibitors are our best partners for success, and to thank them for their assistance we have created this new program,” said Kristina Johnson, Dallas Market Center vice president of tradeshows. “We are looking forward to a January show with more new exhibitors, an improved market experience, and better opportunities to connect with loyal Dallas buyers.”
The January market takes place Jan. 18-21, with the Luxe Gift and Home & Design temporary exhibits opening Jan. 17.
Improvements to the upcoming show include sweeping 12th floor changes to design and amenities; new show sections including Made, a section of handcrafted items, and a new section for cause-related products; an integrated fashion marketplace on the 13th floor; the debut of Luxe Gift in the atrium of the Trade Mart featuring luxury and high-style products including candles, personal care, home accents, and more; and improvements to Market Hall, including physical improvements and an edited selection of exhibitors presenting products in demand by retailers seeking immediate delivery items, furniture, and vintage products.