Bedgear Details NYC Marathon Sponsorship Plans

October 19, 2017  by Larry Thomas in Business Strategy, Industry   

The campaign rolls out this month with video storytelling, digital and social content as well as an MTA subway station domination at Wall Street, designed to tap into the competitive nature of that audience.

As part of the marathon sponsorship, Bedgear will also host an interactive booth featuring their Pillow ID application and other experiential technology at the pre-race TCS New York City Marathon Expo beginning Nov. 2 at the Jacob K. Javits Convention Center.

The company will also host special events at the NYRR RunCenter and the 2017 New York City Marathon Pavilion, and will promote two influential marathoners in the race, Adam Francique and Alissa Coffman, as part of the Bedgear race team.

Bedgear will be revealing insights into their team's training regimens, focusing on sleep and wellness tips, as well as presenting meet and greet opportunities at the Marathon expo.

Bedgear’s interactive booth will offer customized fittings using its Sleep System ID and Pillow ID, outfitting visitors with the ideal bedding equipment to get the most out of their sleep. The Sleep System ID uses both camera and sensor technology to read body size, sleep position and temperature. Data will be collected by a combination of manual input, temperature and support sensors.

Product specialists will be available to fit runners for products that create their optimal sleep environment.

Bedgear events at the NYRR RunCenter and 2017 TCS New York City Pavilion Stage will include presentations on Sleep Science by research scientist Lorenzo Turrichia, and sessions of Yoga Nidra led by Ingrid Prueher, a pediatric and adult sleep and nutrition consultant. The NYRR Training Coaches will also integrate sleep advice into their course strategy talks throughout the Marathon Expo.