HFBNow! Daily News and Designer Weekly
Brought to you by Home Furnishings Business
Feizy Teams with MicroD for Digital Merchandising Program
Area rug manufacturer Feizy and technology provider MicroD have announced a partnership to provide a digital merchandising program for dealers to engage and inspire shoppers with an online catalog program.
The integration of the “Accessorize” catalog component paired with the “Build Your Brand” manufacturer landing page is aimed at promoting corporate and retail brands, while enhancing the online buying experience for shoppers.
Available on the OmniVue website platform by MicroD, the Feizy Catalog Program is a merchandising tool that gives dealers the ability to showcase all Feizy catalog items online without increasing in-store inventory. Dealers who join the program will have access to a dedicated brand landing page to highlight Feizy products and tell their craftsmanship story.
Using the “Accessorize” feature, online shoppers can then select a Feizy rug and virtually place it beneath a piece of furniture to visualize and coordinate with their other items before purchasing.
“Feizy is known for their quality craftsmanship and high-end designs and their rugs require the best solution to represent their brand,” said Richard Sexton, chief product officer at MicroD.
“MicroD is uniquely qualified to move Feizy into the online marketplace with our partnership. Our robust platform and visualization capabilities will allow their dealers to showcase these beautiful rugs in the best manner possible on the digital landscape,” continued Sexton.
By integrating the Feizy catalog with the OmniVue platform, MicroD provides consumers and retailers with a fully responsive website that is optimized and easy to navigate on all devices. Users experience consistent catalog data, beautiful images, interactive room planning and visualization tools, and expert development to maximize for search engine results.
“Feizy is excited to collaborate with MicroD on this program and we are looking forward to the benefits it will bring to our dealers,” commented Michael Achelbein, Sr., vice president of global sales at Feizy.
“We want to get our products in front of digital shoppers and our dealers are the best channels to do so. By combining the Feizy online product catalog with MicroD’s OmniVue website platform we are able to bring added value to our dealers and their customers,” said Achelbein.