Daily News
From Home Furnishing Business
Van Vorst Mattress Line to be Sold in Southeast Asia
September 21,
2017 by Larry Thomas in Business Strategy, Industry 
The Van Vorst Mattress brand, which was relaunched this spring by Eclipse International, is being introduced in Southeast Asia through a new licensing agreement with Luxury Sleep, a Malaysian-based sleep products manufacturer.
Under the agreement, Luxury Sleep will add the line, officially known at Van Vorst Mattress Co. of America since 1888, to its portfolio and will manufacture and distribute the brand throughout Southeast Asia.
Eclipse officials said the Van Vorst line will be manufactured in Luxury Sleep’s 300,000-square-foot factory near Kuala Lumpur, Malaysia, that focuses on luxury mattresses and sleep products.
“We have a well-established relationship with Luxury Sleep with its brand portfolio, including Eclipse International and the Ernest Hemingway line,” said Stuart Carlitz, CEO of Eclipse International. “This expansion to include the Van Vorst line strengthens our partnership, and puts the brand on solid footing to grow internationally. Luxury Sleep is among the leading mattress manufacturers in Asia, and we look forward to our growing partnership.”
Designed with advanced foam technology and proprietary innersprings, the high-end, luxury Van Vorst line retails $999 to $5,000 in queen in the United States. Carlitz said his company is committed to limiting distribution of the line to allow for exclusivity and strong margins.
“High-end U.S. luxury brands carry great appeal to Asian consumers,” he said. “The iconic Van Vorst line with its classic, luxurious design and construction will surely be successful in that market.”