Hayneedle Adds Mobile App with Visual Search Feature

September 20, 2017  by Larry Thomas in Business Strategy, Industry, Internet   

The company said the new app allows consumers to find exactly what they’re looking for, and then pay with a single click with Apple Pay.

“We have an opportunity to create an experience for our customers that makes shopping for their homes more enjoyable. With the app’s visual search functionality, consumers can take an image of a piece of furniture they like in a friend’s home or even from a magazine, and they will then be provided with similar products they can directly purchase from hayneedle.com,” said Ryan Paulson, vice president of technology for Hayneedle. 

In addition to its visual search capabilities, the Hayneedle app allows users to search based on their style preferences, and save items to a favorites list. Users are also offered the convenience of having instant access to Hayneedle’s best prices and limited time offers in the ‘Deals’ section of the app.

“We continue to stay focused on bringing new solutions to the market that immediately benefit all our customers, making shopping for the home better, easier and more convenient,” added Paulson. “Our app will continue to evolve as we work closely with our customers to understand how they are engaging with it and where we can expand the functionality to provide the best online shopping experience in the industry.”

To download Hayneedle’s mobile app on an iPhone device visit hayneedle.com/mobile-app.cfm.