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From Home Furnishing Business

American Textile Expands Sealy Licensing Deal

American Textile Co., a producer of pillows and other sleep accessories, has expanded its licensing agreement with Sealy, and will begin making Sealy-branded mattress pads, pillows and comforters on April 1.

The company currently produces mattress protectors and sheets under the Sealy name, and officials said the newest licensed products will feature polyester fiber, feather or down filling materials.

“We’ve seen such a strong consumer response to the Sealy brand with protectors and sheets, it seems natural to expand our Sealy partnership and bring a full range of bedding products into more homes under the trusted Sealy name,” said Blake Ruttenberg, executive vice president of sales, marketing and product development at American Textile Company. “We are constantly working to deliver the best sleep environment, and consumers have long trusted Sealy to deliver innovation that helps them sleep better.”

The company also makes sleep accessories under the Tempur-Pedic name. The Tempur-Pedic and Sealy brands are both owned by Tempur Sealy International



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