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Ashley Opens 100th Retail Store in China
Ashley HomeStore, which opened its first store in China five years ago, recently celebrated the opening of its 100th Chinese store.
The milestone store is located in Jinan, China, and is owned and operated by Ms. Liu, who has two other Ashley HomeStores in the Jinan area.
Ashley officials said the new store aims to inspire its customers, bringing them an authentic American home living experience through the various lifestyles and products at affordable pricing.
More than 100 customers participated in the HomeStore’s grand opening ceremony.
“We want to truly satisfy our consumers' expectation for their ideal home and build more connection with our consumers and their families," said Todd Wanek, president and CEO of Ashley Furniture Industries. “The Chinese market has great potential, and we look forward to launching more products to match the needs of Chinese consumers.”
He said the company plans to continue to expand its rapidly growing footprint in China.
“The 100th store is a milestone for Ashley HomeStore retail stores in China,” added Ron Wanek, founder and chairman of Ashley. “We are honored that Ms. Liu’s Ashley HomeStore in Jinan is the 100th Ashley HomeStore in China. We believe that Ms. Liu and her team will make this Ashley HomeStore very successful.”
Ashley HomeStore has added more than 55 stores worldwide in 2017, bringing the total HomeStore count to more than 725 stores across 36 countries.