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From Home Furnishing Business

Fine Furniture Design Launches Microsite for Dealers

In a move designed to provide its retail partners with relevant marketing materials and information about new collections, Fine Furniture Design is launching a microsite for dealers.

The company said the site,, will serve as a one-stop resource for product updates, new marketing programs and more. It also will allow dealers to schedule appointments with sales representatives during next month's High Point Market.

“Our new microsite allows our customers to completely immerse themselves in the Fine Furniture Design experience,” said Anna McGaha, marketing director for Fine Furniture Design. “We’re providing our dealers seamless access to pertinent information about the company, new collections, events and our upcoming advertising programs. We will continually update the content on the site for a fresh, ever-changing interface to give our retailers insight into the new products and initiatives we have on tap.”

Currently, Fine Furniture Design is highlighting Veranda by Fine Furniture Design and Runway, two whole-home collections set to debut at the October market.

In addition, the microsite offers a video tour of the Fine Furniture Design factory in Shanghai, and includes a video detailing the benefits of Fine Furniture Armour, the proprietary water-based, stain-resistant finish across the company’s case goods line.

The company said dealers do not need login credentials to access the site.

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