Daily News
From Home Furnishing Business
Casper to Open 15 U.S. Retail Stores
September 5,
2017 by Larry Thomas in Business Strategy, Industry, Store Openings 
Online mattress retailer Casper, the largest retailer in the fast-growing bed-in-a-box segment, said it plans to open 15 U.S. retail locations in the next few months.
The pop-up stores – the first of which will open in October – will feature both of the company’s mattresses as well as sleep accessories such as pillows and sheets.
All products will be available for purchase at the store, the company said.
“The demand to experience our products in-person has continued to grow exponentially,” said Philip Krim, Casper co-founder and CEO. “Casper retail environments allow us to seamlessly traverse online and offline, which we believe is paramount to an exceptional customer journey.”
He said the stores mark the company’s first significant investment in company-owned retail locations.
The pop-up shops are scheduled to launch in October and will be opening through spring of 2018 in New York, Los Angeles, Chicago, and other major metropolitan areas.