From Home Furnishing Business
IKEA Moves Forward with Massive South Korea Store Despite Threats from North Korea to Destroy the Country
Earlier this week home furnishings icon IKEA announced its plans to open its largest store in the world in Seoul, South Korea looking beyond threats from Kim Jong Un to destroy its’ southern neighbor.
This will be the second store in South Korea and is expected to open in October.
Erika Sirimanne, head of home and garden analysis at market research firm Euromonitor, said that, despite the geopolitical pressure, the South Korean market was quite a prize for the retailer.
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