Kas Rugs Sets Licensing Deal with Libby Langdon

August 22, 2017  by Larry Thomas in Business Strategy, Designer Weekly, Industry   

The transitional hand- and machine-made rugs and pillows are designed to cross-merchandise with Langdon’s other licensed products, which include collections at Bradburn Home, lighting producer Crystorama, and casual furniture producer NorthCape.

“We’re thrilled to be bringing Libby’s vision in the area rugs and pillows category to Market,” said Santhi Yarlagadda, vice president of business development and e-commerce at Kas. “Our goal with this new partnership is to broaden our reach with retailers and designers. Not interested in simply adding a celebrity name, we were after a hands-on designer with real credibility on the product side.

“We are very excited to have found exactly what we were looking for in Libby. Her understanding of how consumers want to live today and her well-established relationships in the trade truly set her apart.” 

During the High Point Market, Langdon will be the featured guest at an Oct. 14 cocktail reception in the Kas showroom from 4-6 p.m.

In addition, she will present “The Genesis of a Licensed Collection: The Process of Bringing a Designer Line to Market,” an educational seminar focused on the strategies Langdon employs to define and raise brand awareness, identify licensing opportunities and broaden outreach. The seminar will take place from 12:30-2 p.m. on Oct. 15.

Langdon’s licensing deal with Kas also includes a line of outdoor rugs that will debut at next month’s Casual Market Chicago.