Daily News
From Home Furnishing Business
Best’s NASCAR Sponsorship to Include Tribute to Fabric Rep’s Son
August 15,
2017 by Larry Thomas in Business Strategy, Industry 
Upholstery producer Best Home Furnishings will again sponsor the car driven by Joey Gase at Saturday’s NASCAR race in Bristol, Tenn., but this week’s sponsorship will include a special tribute to the son of a longtime fabric company sales representative.
The company said it is dedicating the rear panel of the car to the nonprofit organization Donate Life, and honoring the late Rudy Gorman, who was killed in a traffic accident at age 21. Rudy is the son of Bob Gorman, a 38-year furniture industry veteran and close friend of the Lange family, who own Best Home Furnishings.
The company said Rudy Gorman’s organ and tissue donations benefited scores of other individuals.
“Since Gase’s mother passed away when he was 18, he has dedicated racing to honor his mother’s legacy through Donate Life,” said Brian Lange, president of Best Home Furnishings. “To use the Best Home Furnishings race car as a platform for raising awareness of organ and tissue donations, and pay tribute to Rudy and his family, is a fulfilling purpose for our organization.”
Bob Gorman has been involved in the furniture industry for over 38 years representing various fabric mills, including MasterCraft/Collins, Aikman, and several others. Gorman has been calling on Best Home Furnishings throughout his career, and recently learned of the link between Gase and Donate Life.
"We wholeheartedly believe in the miracle of donation, and although it is extremely painful to lose a loved one, the opportunity to save others is without question the best possible caring and sharing act that can come from such a tragedy,” said Bob Gorman. "Rudy touched lives when he was alive, so he continued to do so even in his passing."
“I’m very excited to be making my first start in the Bristol Night Race and I can't thank Best Home Furnishing and the Lange family enough for making it possible,” said Gase. “The Bristol Night Race was by far my favorite race of the year to watch when I was growing up, and to be actually racing in it now is a dream come true. I am proud to be honoring Rudy Gorman on the TV panel. From what I have gathered from his father, he was a remarkable person and him choosing to be an organ donor to help others is a true testament of that."
The night race at Bristol is one of NASCAR’s most high-profile races, as competitors battle for 500 laps on Bristol Motor Speedway’s banked half-mile oval.