Rent-A-Center to Raise Money for Food Bank Network

August 4, 2017  by Larry Thomas in Business Strategy, Community / Charitable Support, Industry   

The new fundraising campaign, called “Fill the Fridge,” will benefit Feeding America’s nationwide network of food banks. It will take place in all of Rent-A-Center’s core U.S. stores, its AcceptanceNOW kiosk locations in third party retailers, Rent-A-Center Franchising, Inc., and Home Choice and Get It Now! stores in Wisconsin.

“That means that our stores nationwide will raise money that will stay local and benefit local communities,” said Gina Hethcock, senior public and community relations manager for Rent-A-Center. “Hard working people are still struggling to make ends meet. Each dollar we raise helps to secure 11 meals for people in need. So when we meet our goal, we will have provided 1.65 million meals.”

Customers can support the effort by buying pin-up card at a point-of-purchase desk or kiosk; making a cash donation at a store; donating a down payment (available to customers who are returning to lease a new agreement after having previously paid in full); or donating online at www.feedingamerica.org/fillthefridge beginning Sept. 1.

“One in eight Americans may not know where they will find their next meal,” said Nancy Curby, senior vice president of corporate partnerships and operations at Feeding America. “We are thankful to Rent-A-Center for its support of Feeding America member food banks across the country, and we are happy to now partner on a national level. Fill the Fridge helps us provide more meals to people in need and creates an opportunity for everyone to help make a difference.”