Developer Secures Construction Loan for New Serta Simmons HQ

August 1, 2017  by Larry Thomas in Business Strategy, Industry   

Holder will develop more than 210,000 square feet of office, showroom and R&D space, as well as a 550-space parking deck on the Serta Simmons headquarters campus.

The development is located at Assembly, a 165-acre mixed-use urban renewal project in Doraville, Ga., on the site of a former General Motors plant. Upon completion in early 2019, Serta Simmons will consolidate its corporate operations and bring approximately 500 jobs to this new development.

Assembly is located near the intersection of Interstates 285 and 85, and is adjacent to the Doraville MARTA (Metropolitan Atlanta Rapid Transit Authority) station.  The project is designed by Rule, Joy, Trammell + Rubio and DPR is the contractor.

“We’re thrilled to be working with Serta Simmons and JLL to develop this corporate headquarters campus,” said John Holder, chairman and CEO of Holder Properties. “This development at Assembly with its outstanding access and future live/work/play environment will be an excellent headquarters location for Serta Simmons for many years to come. SunTrust has been a trusted financing partner for Holder Properties for many years. Their commitment to this groundbreaking project at Assembly confirmed our belief in Integral’s vision for Assembly.”