Ballard Designs and Iconic Miles Redd Partner-up for Bold Collection

July 19, 2017  by Jane Chero in Business Strategy, Designer Weekly, Industry, Special Events   

The collection, officially launching in August, is the first direct-to-consumer collaboration for Redd and aims to give customers an approachable resource for high-end design.    

The launch assortment, exclusively designed for Ballard, features 28 cross-category products, including casegoods, upholstery, wall décor, lighting and accessories.  

"It is important to me that great design can move and evolve with you – looking beautiful is only part of the equation, it also has to make sense in order to work in your home," said interior designer Miles Redd.

"Partnering with Ballard Designs gave me the canvas to create bold, impactful pieces which marry fashion and function. I'm excited to help the customer take their decorating to the next level," Redd continued.

This collection, following the highly successful product partnerships with Suzanne Kasler and Bunny Williams, marks the third designer collaboration for the brand in the last seven years.

"Each design partner we collaborate with is purposeful and intentional; they are an integral part of the entire product development process from start to finish. We're thrilled to be working with Miles Redd to create product that is not only unique in the marketplace, but that will fit seamlessly into our customer's home," said Ryan McKelvey, president of Ballard Designs.

Karen Mooney, senior vice president of brand for Ballard Designs, added, "Miles is known for decorating with dramatic elements and putting together designs that are both unique and breathtakingly beautiful. His collection is the perfect complement to some of our more traditional pieces - you can easily blend it in with your current style or use multiple items in one room."

The collection will launch with the early fall catalog in August, but the items can be previewed and purchased in the online pre-sale here: www.ballarddesigns.com/miles.