From Home Furnishing Business
Market Authority Sets Partnership with Trends Forecaster
The High Point Market Authority has announced a new partnership with Fashion Snoops, a global creative agency that helps brands and companies harness future trends.
The Market Authority said this new strategic relationship will give retailers, designers, and manufacturers valuable perspectives on cultural trends, empowering them to more accurately forecast upcoming consumer wants and needs.
Attendees at the fall High Point Market, which takes place Oct. 14-18, will be able to access an exclusive Fashion Snoops Trend Guide containing comprehensive culture reports and trend direction. Fashion Snoops will also provide buying and forecasting information through the Market Authority website and during a presentation delivered at Market.
Officials said buyers, interior designers and manufacturers will be able to capitalize on this exclusive information to make better purchasing decisions.
The dates, times, and location of the presentation will be announced later.
"We are thrilled that Fashion Snoops is on board to advise us. Their cultural and home trend expertise allows us to add a new dimension to our show, one that will give our attendees a real competitive edge,” said Market Authority President Tom Conley. “Now, they will be able to shop the world's most extensive product selection informed with valuable insights and equipped with tools that will help them make better buying decisions."
"Traditionally, trade shows serve their customers only at the event. High Point Market Authority is continuing to take steps to serve buyers year-round, and for that we are grateful," added Boyd Tasker, an advisor to Fashion Snoops. “The ongoing dialogue that they are establishing with their audience helps companies differentiate themselves, improve profitability, and build brand awareness.