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Fine Furniture Design Inks Licensing Deal with Veranda
Case goods and upholstery supplier Fine Furniture Design has announced a partnership with interior design media brand Veranda to launch Veranda by Fine Furniture Design.
The 40-piece collection, which will debut at the October High Point Market, features pieces for bedroom, dining room, occasional and upholstery.
“Veranda has done a masterful job inspiring its readers over the years,” said Eric Graham, president of Fine Furniture Design.
“While visiting retailers across the United States, I have seen consumers come into retail stores with pages from the magazine looking for home furnishings to create similar spaces in their own homes time and time again. This partnership is right on target for us because we are focused on being relevant to the consumer and staying current with trends, lifestyles, function and scale,” Graham continued.
With the launch of Veranda, Fine Furniture Design will also debut a turnkey merchandising solution at the company’s High Point showroom with vignettes featuring flooring, wall treatments and signage. The program will help retailers duplicate the display created by the editors at Veranda and Fine Furniture Design, as well as maintain the brand standards for both companies.
“This collection embodies the brand values Veranda readers have come to expect. Now, thanks to our long-term partnership with Fine Furniture Design, this sophisticated expression of interior design has migrated beyond the pages of the magazine,” said Steve Ross, Hearst Magazines’ global chief licensing director and head of brand development.